
Rooted in AfroBeats, AfroPop, and African soul, Shake It Africa is a record label and events company based in Austin, Texas, & Kampala, Uganda.

PROMOTING & EXPANDING CULTURAL EXCHANGE.
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PROMOTING & EXPANDING CULTURAL EXCHANGE. •
SHAKE IT AFRICA RECORDS AND EVENTS FEATURES AFRICAN ARTISTS TO PROMOTE THEIR MUSIC, EXPAND THE ARTISTS’ REACH, AND FOSTER CULTURAL EXCHANGE, FOUNDED BY UGANDAN MUSICIAN JON MUQ, MUSIC MANAGER KEVIN WOMMACK, WITH EVENT MANAGER ALVA SIM.
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Originally from Kampala, Uganda, is a recording artist signed to Dan Auerbach’s (The Black Keys) Easy Eye Sound record label. Jon has performed on worldwide stages with Billy Joel, Norah Jones, Corinne Bailey Rae, and Mavis Staples. Jon has been featured on PBS’s Newshour, Britain’s BBC Outlook podcast (75 million viewers), and France’s longest-running music television show, Taratata. Additionally, Jon has been co-writing with and producing other artists.
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Kevin is the Executive Producer for Los Lonely Boys’ 2.5 million-selling debut album, including their hit song “Heaven,” which won a Grammy Award for ‘Best Pop Vocal for Duo/Group.’ As a record producer and a songwriter, Kevin’s compositions and albums have sold over 3 million copies.
Kevin has signed artists to Columbia Records, Elektra Records, Geffen Records, Epic Records, Atlantic Records, Shelter Music/BMG, Rounder Records, New West Records, Easy Eye Sound, and Concord Music Group.
Kevin was president of Ben Kweller’s Noise Company record label and is the head of Playing In Traffic Records, whose catalog includes Los Lonely Boys.
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Originally from the UK, Alva is a music industry professional with a lifelong connection to music and a deep commitment to supporting artists. She focuses on management, promotion, and creative direction, working closely with bands to guide release campaigns, build momentum, and bring creative visions to life. Rooted in a musical family and the mother of two professional musicians, Alva brings personal insight and professional strength to the artists she champions.
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